I like pinkberry. I'm not ashamed to admit it. Maybe I like it because it's trendy. Maybe I like it because I think it's healthy. Or maybe I just like the tart icy taste. You have to admit that it's a great idea, whomever idea it is. The cost of production is low. All you need is an ice cream spinner, some cut fruits, and a teeny bopper working the counter. It doesn't take too much space either and ingredients are not too expensive. Money making genius I tell ya!
Even though pinkberry is wildly popular and successful they have been going through some heat. First the law suit with a rival company saying they stole their idea. Can you really patent an idea like this? If I make a burger does that mean you can't make a burger? I wonder. Then the whole it's not really frozen yogurt thing because it doesn't contain cultures and is mixed on site. And now The NY Times just wrote an article about how pinkberry really isn't "all natural" as they initially advertised. You can look through the list of ingredients which is now on pinkberry's website. It takes 23 ingredients to make pinkberry's original frozen yogurt!
Read The NY Times article here:
http://www.nytimes.com/2008/04/23/dining/23yogurt.html?_r=1&scp=1&sq=pinkberry+moskin&st=nyt&oref=slogin
Here's the link for Pinkberry's ingredient list on their site. Take a look before they take it down!
http://pinkberry.com/html/product_5.php
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